Effective Framework Marketing

After some thinking, I believe we should completely focus on delivering one or two killer apps while enhancing the framework. Selling a framework on benefits of customizability, simplicity of API and all that is difficult to say the least. The most effective marketing is a killer app. So our effort on Cornerstone can focus on writing documentation, unit tests, enhancements, etc. without the burden of selling. When we talk about Cornerstone, we talk completely from a technical point of view. We let our app(s) speak more eloquently.